1.5M Views
189K Views
Brittany Broski Campaign
Led concept through execution for Torchy’s Tacos first fully integrated, celebrity-driven, social-first campaign with internet personality Brittany Broski. A one-day shoot delivered 8 original social pieces, and over 40 creative assets across digital ads, print, and in-restaurant media. This content-driven campaign scaled into a full menu partnership, driving the brand’s highest social engagement to date and leading to IRL guest engagement in restaurant.
2.1M Views
Creative Lead. On-Set Director.
589K Views
245K Views
116K Views
Photography Creative Direction
Set Design, Food Stylist Direction, Wardrobe
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REACTIONS & RESULTS
The content-first approach didn’t stop at engagement metrics. The Brittany Broski partnership translated into real-world guest behavior, with fans ordering the Broski Bowl, taking photos in-store, and organically sharing their experience across social platforms, extending the campaign through user-generated content and peer-to-peer amplification.
